Consumers also perceive chicken restaurants to be more healthy and clean. In addition to the craveability factor, there's a health halo that chicken brands benefit from, not only in terms of chicken being considered a healthier protein option, but also in terms of cleanliness of stores - an incredibly important factor during the COVID era.
Not only was the launch incredibly successful, but Popeye's has actually been able to sustain this momentum from last summer, continuing to outperform the competition with a 50%+ YOY growth in spend per capita in 2020.
How has other chicken innovation performed since the origin of the Chicken wars? Evaluating other brands' chicken sandwich launches, none has come close to the performance of Popeyes' launch.
Overall, the chicken wars have evolved from a social media battle between Popeyes and Wendy's to a fierce competition between multiple brands. Popeyes remains the winner in many aspects, but we'll see if that holds true as more brands get into the game.
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