On-Demand Webinar: Redefining Customer Loyalty

In this webinar, we analyze how customer loyalty has changed in industries like retail, restaurants, travel and hospitality. How should brands think about structuring loyalty programs and incentivizing loyalty in the future, now that consumer lifestyles have shifted? This session tackles a cross-industry view of loyalty by covering:

  • Consumer spending insights showing how loyalty has changed across multiple sectors.
  • Survey insights on how consumers are engaging with loyalty programs now that the pandemic has disrupted work commutes, business travel, and more.
  • Consumer perceptions about their own loyalty and what drives repeat purchases with a brand.
  • What characteristics consumers want and expect from a loyalty rewards program.
  • Cases studies on whether restaurant loyalty program launches drive a noticeable change in market share or customer frequency for their brands.

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