Andrew Custage

Andrew Custage
Andrew W. Custage is the Head of Analytics for Sense360 by Medallia. He leads a team focused on delivering groundbreaking insights to the food service industry and beyond, beginning prior to Sense360’s acquisition in 2020. Sense360 by Medallia provides unparalleled market intelligence and consumer insights by using a combination of next-gen datasets, including smartphone foot traffic, credit/debit spend panels, and attitudinal surveys. In addition to advising some of the world’s top restaurants, retailers, and CPG companies, Andrew hosts a best-in-class webinar series on food industry trends. His analysis / commentary has been featured in publications like the Wall Street Journal, NPR, Forbes, Fortune, Business Insider, Franchise Times, NRN, QSR Magazine, The Data Standard Podcast, and others. Andrew is an alumnus of the Wharton School at the University of Pennsylvania and is currently based in Los Angeles.
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Recent Posts

Next-Gen Metrics for Analyzing Customer Behavior

Are your insights telling you the whole story? Common measurement approaches rely solely on internal data or overly-simplified metrics that fail to capture the full picture. In...

On-Demand Webinar: Redefining Customer Loyalty

In this webinar, we analyze how customer loyalty has changed in industries like retail, restaurants, travel and hospitality. How should brands think about structuring loyalty...

Consumer behavior shifts towards "new normal" vs. "old normal" in 2021

In a year that brought forth major events like vaccine rollouts, COVID-19 variants, and economic strains of inflation and labor shortages, there have been several major shifts in...

Delivery is here to stay. But are First-Party or Third-Party channels the best way to win?

The growing popularity of third-party delivery platforms was a trend that predated the pandemic. 2018 and 2019 saw massive year-over-year (YoY) % growth for the industry, and in...