Throughout COVID, curbside pickup (of either restaurant food or groceries) has represented ~15-20% of all food sourced, and has seen a gradual increase over time.
As a proxy for what was happening pre-COVID, both Walmart and Target growth has been driven by online increases; Target in particular has seen +200% increases in its online business during the COVID era.
Retail curbside pickup skews younger, living in an urban area, person of color, male, with 1+ children in the household. The male skew in particular is interesting, given that grocery shopping in general skews female.
Download the full analysis
This analysis was part of our COVID-19 Briefing webinar series. Click below to view and download a PDF of the full webinar slides.
Next webinar: Restaurant Promotion Performance Analysis
In Friday's webinar, we'll share a series of LTO Analyses to gauge the performance of select recent restaurant promotions.
- Characteristics and demographics of the customers that the LTO attracted
- LTO performance by geography, market share, and beating nearby competitors
- Incrementality in foot traffic and consumer spending