Retail shopper journeys have become increasingly complex – especially when it comes to Apparel. The shopper’s decision-making process often occurs online, while the actual decision to buy may occur in-store after they’ve tried items on. Other journeys occur entirely online, or sometimes as in-store impulse buys. What are the new moments to win a trip or a purchase? In this data-rich deep dive, we’ll share insights on the various elements of the journey.
