COVID-19 vaccines are being distributed across the U.S., but they're not available to everyone yet and some people remain hesitant to adopt.
We fielded a national survey to 1,023 consumers on January 12-13 to understand consumer sentiment toward COVID-19 vaccines. Here are the results.
Among those who say they're not going to get the vaccine at all, the most common reason (at 53%) is that they believe the risk of vaccine side effects outweighs the risk of getting COVID-19. The second most popular response, at 33%, was the belief that the vaccine won't work at preventing COVID-19.
How do people plan to make their appointment?More than half of people plan to make an appointment at a doctor's office, clinic, temporary vaccine center, or some other medical facility.
That said, many COVID behaviors are being viewed as temporary, like off-premise restaurant usage as well as working from home.
Don't miss our weekly insights
Our weekly webinar series includes real-time research on COVID-19, consumer behavior, and the restaurant/retail industries. The webinars are on Tuesday mornings at 9:30am Pacific, for 30 minutes packed with insights. Register here - even if you can't make it, we'll send you the slides afterwards.