As COVID-19 case counts ease up in parts of the country, the Midwest has been outpacing other regions when it comes to retail shopping and restaurant dining activity. In today's Insights Briefing, we analyzed leading indicators on the future of COVID-19 and consumer activity in the Midwest.
- No one should be concerned about it, as it will blow over soon
- The media coverage is making it seem worse
- I have no opinion
- It's something everyone should be concerned about, but not alarmed
- It's an even bigger threat than most people realize.
Midwesterners select option 5 less than the national average, and they select option 4 more than the national average. Per capita COVID-19 cases haven't been as high in the Midwest, up until recently, which could be playing a role in this attitude disparity.
In a survey question that asks what factors are influencing consumers' food decisions, we found that Midwesterners have not been as impacted by financial hardships, their children tend to be at school, and restaurants are largely still open. Their lifestyles have been less disrupted than people in other parts of the country.