Olivia Watson

Recent Posts

Why are chicken sandwiches having such a moment?

In the last few weeks, new players have entered the chicken sandwich wars:   Zaxby’s announced its new Signature Chicken Sandwich, Church’s Chicken released the Church’s Chicken...

Infographic: 2020 Holiday Shopping Insights

The holiday season will look very different this year. Here are survey results on how shoppers are planning their travel, meals, shopping, and gift giving for Thanksgiving and the...

Amazon Prime Day was an impressive success

Prime Day 2020 was a success for Amazon, even on top of the huge growth they saw since the beginning of the pandemic.   They achieved an high degree of awareness among shoppers,...

Supermarkets have lost ground to the competition

During the early months of the pandemic, Supermarkets were up as much as 5-10% in market share year over year. But recently, they've softened and are now flat year over year,...

Cafe/Bakery Restaurants are Still Struggling

In today's Insights Briefing webinar, we analyzed the performance of Cafe/Bakery restaurants using all three of our primary data sets: foot traffic, transactions, and our Daily...

Consumer behavior in response to COVID-19 in the Midwest region

As COVID-19 case counts ease up in parts of the country, the Midwest has been outpacing other regions when it comes to retail shopping and restaurant dining activity. In today's...

Promotion analysis: McDonald's Travis Scott meal

In today's Briefing, we examined the performance of McDonald's viral Travis Scott meal promotion.

Major Trends from 6 Months of COVID-19

Over the past 6 months since the pandemic began, COVID-19 has drastically changed the landscape. In today's Briefing, we look at the themes and trends that have emerged from our...

Pizza restaurants are gaining momentum

Pizza restaurants are on a roll. When the pandemic first began, the the average person in the U.S. was spending slightly more on pizza restaurants year over year. But that amount...

Dollar Stores are winning amid COVID-19

Dollar stores have been one of the best-performing retail channels amid COVID-19. Dollar General and Dollar Tree both reported year-over-year sales growth exceeding Walmart’s, and...