Olivia Watson

Recent Posts

Is restaurant visitation driving increases in coronavirus cases?

Many states are seeing increased case counts of coronavirus over the past couple of weeks, as many of them have reopened and social distancing is relaxing. When consumers return...

Survey insights: What should companies do to reform racial inequality?

The #BlackLivesMatter protests this past weekend highlighted the systems in our country that reinforce racial inequality. We are all part of those systems, and this is a time for...

Is restaurant foot traffic rebounding? A look at dayparts, weekdays, urbanicity, and states vs. national.

Now that states are reopening, some restaurants are allowing dine-in service, and people generally have more freedom to be out and about, we analyzed total foot traffic trends...

Webinar slides: Anticipating consumer behavior change as states reopen

How will consumer behavior change as states begin to reopen?

COVID-19 Webinar Recording: Stimulus Checks, Government Sentiment, and the New Normal

In our April 22nd Briefing on COVID-19, we examined survey results on: How many people have received stimulus checks How people plan to use stimulus checks How people will respond...

Spikes in grocery foot traffic result from media and national news, not local mandates

We're in a period of volatile economic and governmental change, and we're all desperately awaiting a reprieve from the coronavirus and the resulting lockdowns. Historical insights...

Winners are emerging in the battle for foot traffic among food retailers

By now, we've all seen the mass exodus from restaurants to grocery stores. But are there any trends or winners that emerge when looking at specific regions or specific retailers?

Consumers' shift to delivery and takeout may be largely permanent after COVID-19 ends

As the coronavirus pandemic eliminates foot traffic to the restaurant and retail sectors, many consumers are turning to delivery and take-out as their only remaining options. The...

How to Optimize Your Store Footprint for Future Profitability

Quarantines and stay-at-home orders have forcibly reduced demand on restaurants and retailers. An inevitable consequence is going to be store closures, and you may already have...

Webinar Recording: How Consumers are Reacting to Out-of-Stock CPG Items

In addition to our daily analysis of foot traffic behavior, we launched a new survey last week that examines how consumers respond when an item they're shopping for is out of...