Olivia Watson

Recent Posts

On-Demand Webinar: The Latest 'Return to Work' Insights

The effects of COVID on employees are still being seen 2 years after lockdowns first began. In this webinar, we revisited research on the employee experience. This analysis...

Demo video: The Retail Customer Experience Benchmark

Customer experience metrics help you understand the way your own customers experience your brand. But when you add benchmarking data on your competitor’s customer experience, your...

Demo video: Sense360 Surveys

In today’s rapidly changing world, market researchers are operating at a whole new level by tapping into specific moments in the customer journey.

Video: Improving retail browser-to-buyer conversion rates

In our recent study on The Apparel Shopper Journey, we surveyed 1500 shoppers immediately after they visited stores or websites for 72 retail chains - even shoppers who didn't end...

On-Demand Webinar: The Apparel Shopper Journey

Retail shopper journeys have become increasingly complex – especially when it comes to Apparel. The shopper’s decision-making process often occurs online, while the actual...

How consumer perception of COVID-19 has changed throughout 2021

We've been surveying American consumers with a weekly perceptions pulse since the beginning of the pandemic. Regarding COVID-19, they've grown increasingly optimistic in some...

Restaurant Recovery Deconstructed: Daypart Performance

Restaurants have faced more than their fair share of challenges recently. The industry is recovering, but not uniformly across regions, brands, or categories.

Black Friday insights: the role of deals in winning over shoppers

Specific deals running on Black Friday / Cyber Monday will be the biggest drivers (34%) of retail selection. Product variety (30%), and everyday low prices (29%) also rank highly....

The rise of Buy Now, Pay Later (BNPL) in retail

Buy Now, Pay Later (BNPL) is a point-of-sale short term lending option that allows customers to make purchases at retailers without having to pay the entire amount up front....

Is price inflation causing consumers to visit restaurants less?

Inflation is starting to impact operating costs, so we set out to determine whether increased prices are causing a decline in transaction volume at restaurants.

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